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Posted
8/25/2010
KCO Think Tank Technologies Joins The Salco Distributors
Family. Salco Distributors LLC, home of ezdropshipper.com and ezwholesaler.com is proud to announce a new
addition to the Salco Distributors Family: KCO Think Tank Technologies KCO Think Tank
Technologies has been at the forefront of bringing some the most well
recognized housewares to major retailers like Macy's, CVS, and other
massive brick and mortar corporate entities. At the recent
press conference, President Sal Maggio, smiling brightly as he
explained, “We are very excited to partner with KCO Think Tank
Technologies. KCO provides our current 60,000+ retailer customer base
with access to a massive network of manufacturers in China.†He
furthered, “This certainly promises to be a huge win for our customer
base especially with manufacturer direct pricing in place. The profit
levels for them will be almost unreal.†Mr. Maggio presented the
partnership as a massive victory for the customer base his company
strives so diligently to serve. It certainly sounds like a deal made in
heaven. In recent years the importation of high- quality Chinese- made
products has led many businesses to unheard levels of profitability. It
would seem that Salco Distributors is joining the trend and offering
this same access to its current clientele. For more information visit ezwholesaler.com or call
1-800-504-2209. About Salco
Distributors Salco Distributors, LLC
aka ezwholesaler.com has been in business since 1993 and is
registered with the Better Business Bureau. The primary focus of Salco
Distributors is to bringing buyers and sellers together, by using
EZwholesaler as a conduit and logistics manager for both parties.
Ezwholesaler.com has been a well-renowned and top provider of dropship
and wholesale services online since 1999. Contact: Sal Maggio, President & Founder
Salco
Distributors, LLC 13575 58th Street North,
Suite 200
Clearwater, Fl 33760 1-800-504-2209 sal@salcodistributors.com http://www.ezwholesaler.com
Posted 8/25/2010
SABRE RED, The #1 Personal Defense Product Manufacturer Joins
The Salco Distributors Family. Salco Distributors LLC, home of ezdropshipper.com and
ezwholesaler.com proudly announces the inclusion of the SABRE brand in
the current lineup of personal defense
products available at ezwholesaler.com. SABRE RED provides the safest, most
effective and highest quality defense sprays in the industry. As result
of the independent testing, Security Equipment Corporation recently
received an award from the Professional Gun retailers Association for
being "Manufacturer of the Most Potent Defense Pepper Spray". Independent laboratory
testing has proven SABRE to be from 20% to 95% hotter than other brand. It is this
level of quality that has made SABRE RED the supplier of
choice by Military And Police Units Worldwide, most notably, the NYPD
and the US Department of Defense. President and founder of Salco Distributors Sal
Maggio stated .. "We are very please to have taken our 15 year
relationship with Sabre the Industry leader in defense spray and stun
guns to the next level, our 60,000 Independent Retailer customer base
will really benefit from this arrangement. They can now choose from
Sabre's complete line at manufacture direct pricing." Mr. Maggio further explained."This is one more powerful reason
for retailers and etailers to visit EZwholesaler.com and take advantage
of our access to thousands of products at manufacturer direct pricing.
Using our FREE service is a no brainer; it saves time and money. We make
life EZ for the Retailer with our leverage, logistics and special
offers." For more
information visit ezwholesaler.com or call 1-800-504-2209. About Salco Distributors Salco Distributors, LLC aka ezwholesaler.com has been in business since
1993 and is registered with the Better Business Bureau. The
primary focus
of Salco Distributors is to bringing buyers and sellers together, by
using EZwholesaler as a conduit and logistics manager for both parties.
Ezwholesaler.com has been a well-renowned and top provider of dropship
and wholesale services online since 1999. Contact: Sal Maggio, President & Founder
Salco
Distributors, LLC 13575 58th Street North,
Suite 200
Clearwater, Fl 33760 1-800-504-2209 sal@salcodistributors.com http://www.ezwholesaler.com
12/2/2009
November 27, 2009
From startupnation.com
Before you launched your own business, keeping track of your
finances and doing your own taxes was probably a cinch. Easy-to-use
bookkeeping software such as Microsoft Office Accounting, Quicken and QuickBooks helps you keep control while doing it yourself.
Like many entrepreneurs trying to shepherd an expanding enterprise,
it might now make sense to turn over tax, accounting and other
financial chores to outside specialists. Choosing the right type of
accounting services, however, is an important decision. The right
accounting assistance can lift a tremendous burden off your shoulders.
Continue Reading
11/25/2009
Inside the Black Friday Marketing Machine
From ABCNews.COM
Column By LARRY WOODARD
This year, the Web has helped to put even more emphasis on buying by
"publishing" the circulars and sales information earlier than the
traditional newspaper inserts, with sites such as BlackFridayAds.com and BlackFriday.com posting up-to-the-minute news about retailers and the products that will be on sale Black Friday.
Beep!
Beep! Beep! Hear that? It's Black Friday backing up like a Wal-Mart
tractor-trailer into Black Thanksgiving. And it's pinning the American
family between the guilt of spending quality time together and the fear
of prolonging our economic woes.
11/19/2009
4 Sure Ways to Get Publicity From MSNBC.COM
By Lesley Spencer Pyle
Whether your business is exclusively online, a brick-and-mortar
store or a combination, you need publicity. People need to learn
about what you offer and why they need your help. Publicity,
whether online, print or broadcast, creates visibility that's worth
thousands of dollars. How do you get publicity?
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Shop Local: Authenticity as a Key Holiday Promotion
Independent brick-and-mortar retailers have a key advantage over big
box competitors: Their stores are rooted in their communities. Small
business owners can leverage that sense of place and connection to
people who live there in a way that's very hard for Target or Best Buy
to replicate.
Click here to read the rest of the article
11/10/2009
Boca Raton company taking off with direct market e-mail advertising, reps say
Adrianne Kurman has a new weapon for getting the word out about her business: e-mail marketing with CityTwist.
CityTwist
is a technology created by Boca Raton-based marketing solutions firm
Visionamics that gives businesses access to a database of e-mails of
more than 125 million consumers nationwide.
For 5 cents an
e-mail, businesses can use those lists to target specific geographic
and gender demographics with e-mail promotions and discounts.
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Little Known Secrets to Marketing
Imagine what it would be like if your competition vanished. Picture
yourself and your business a few months from now. You are the only
company listed on the first page of Google. How excited would you be
and feel. All the search engine traffic was directed toward your site.
These businesses have their wallets open, ready to buy.
Click here to read the rest of the article
11/09/2009
Amazon Is What Customer-Focused E-Commerce Looks Like
LESSONS LEARNED:
1. CUSTOMER SERVICE IS MARKETING.
Amazon
CEO Jeff Bezos has said on numerous occasions he wants to run "the most
customer-centric company in the world." Note that he did not say
biggest online retailer or immensely profitable company. Those just
happen to be the benefits of putting your customers at the forefront of
everything you do.
Read the rest of the article here
They'll collect coupons for everything...
"My best piece of marketing for the business was a voucher code," says
Pearson. "I put out the code to test out the concept of viral marketing
and it was really popular. People were sending it to their friends and
friends of friends. I thought, "That's hot! It's my cheapest marketing
tool and it's bringing in the most sales. That was my first venture
into discount codes."
Read the rest of the article here
11/04/2009
For an online company, internet marketing is important. But even for
brick and mortar companies, even those who don't sell anything online
but rather cater to local customers, internet marketing can expand the
business and give the company more exposure locally. If you own a small
company that relies on local business alone rather than the ability to
take orders online from all over the country or all over the world,
don't discount the power of internet marketing.
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Lately,
I've had the pleasure of working with some clients who are driving
traffic from their web sites to physical store locations. These clients
share some basic challenges, so I've decided to cover things you should
be focusing on if you're an online business trying to drive traffic to
a physical location.
Click here to read the rest of the article
11/2/2009
Top 9 Web 2.0 Drivers for E-Commerce Success
Social tools are becoming increasingly
important as the Web becomes more social -- yet retailers are
struggling to find social tactics that drive real sales and ROI. Not
every social activity is appropriate -- it depends on the product a
retailer sells, the competition, consumer behavior and the retailer's
commitment to invest in the resources needed to develop and maintain
social initiatives.
Read
the rest of this article
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The Importance of Site Performance
Site Performance: The Need for Speed
In a 2006 study
on site abandonment (.pdf) conducted by Jupiter Research on behalf of
Akamai, 28% of online shoppers claimed they would not wait longer than
4 seconds for a page to load before leaving a site. This equated to 33%
of broadband customers and 19% of dialup. Though broadband customers
had higher expectations for page load speed, even 45% of dialup users
were unwilling to wait more than 6 seconds for a page to load.
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- - - - - - - - - - Online Commercials: New Life for an Old Model?Before the DVR came along, TV advertising wielded enormous influence on
viewers' buying habits. Marketers have been fleeing to the Internet,
but its size and amorphous nature make it difficult to capture a
significant segment of mainstream consumers. Enter Hulu, Joost, et al.
Online services that let viewers watch programming on their own terms
are growing in popularity, and advertisers want in.Read
the rest of this article
10/29/2009
Social Media Marketing can be for Brick and Mortar Businesses
In an economy where small business is fighting to stay alive, Social Media Marketing can be effectively leveraged forbrick and mortar business
.
It's too many times that we look at social media marketing as a
playground for kids to hang out. Most social media platforms are
actually garbage. Yep, you heard it here first. If I were to have the
ideal social media platform built, it would be more responsive, more
efficient and it would definitely have a category to focus on the brick
and mortar business owner.
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Marketing in a New Media World
The Internet offers so many fast and powerful new media marketing
options that even the most stolidly brick-and-mortar companies need to
consider branching out their marketing efforts. With YouTube, MySpace,
Twitter, blogs, podcasts, webinars, Web sites, LinkedIn and other
networking sites taking off, now is the time to invest in new media
marketing.
Use Search Engines to Attract Online Holiday Shoppers
Using search engines to attract online holiday shoppers is a great way to increase your ecommerce sales!
Christmas
will be here before you know it, and many people have their gift
shopping well underway. If you aren't getting the increase in holiday
traffic that you anticipated, maybe you should think about sprucing up
your marketing strategies.
Read
the rest of this article
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SuperShoes.com Credits New Social Media Features with Double-Digit Increases in Product Page Views and Conversion Rate
Supershoes.com
reports double-digit increases in product page views, conversion rate
and customer interaction and credits addition of a number of Social
Media features to its site. In May 2009 the site launched a number of
new features including the ability to rank, tag and share products
customers like or dislike, replicating customer interactivity functions
found on many social networking sites. Since the launch, product page
views per visit have increased 56%, conversion rate has increased 37%
and customer interactions on product pages have increased 128%.
Read
the rest of this article
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By
Cord Cooper
To tap buyers in their teens and 20s, rethink your strategy, say
marketing researchers Kit Yarrow and Jayne O'Donnell, lead authors of
"Gen Buy." To get out front:
Read
the rest of this article
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If there's
one thing I think we
can all agree on, it's that online retailers and product
manufacturers want to sell more stuff. So it stands to reason that
retailers and manufacturers would do all they can to put video on their
sites, right? If only that was the case!
We all believe video increases sales conversion rates. Yet adoption
lags. In a September post, Justin suggested the lag is due to a lack of
leadership. While that may be the case, I think there are number of
factors in play. The one that has been on my mind is the question of
�who pays?�
Read
the rest of this article
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If you have a blog or a Web site, and you regularly update it with new content or you'd like to, you need to try Apture. It's a free service that allows you to quickly find and include images, videos, maps and music into your content.
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Godin's latest business handbook (after Small Is the New Big and The Dip)
revisits some of his most popular marketing advice, while emphasizing
that it can't just be applied willy-nilly. In past decades, he says,
companies were able to get rich by making average products for average
people, but those markets have long since been sewn up; mass is no
longer achievable [or] desirable. Rather than simply rely on mass media
to raise product visibility, New Marketing treats every aspect of
interacting with customers�including customer service and the product
itself�as an opportunity to grow the organization.
Seth's Daily Weblog is at http:/sethgodin.typepad.com
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Relevant Marketing with Mobile Alerts
Reaching consumers who are ready to buy
Americans take their mobile phones everywhere�many even sleep
with their cellphone. That makes the mobile device an ideal way for
marketers to reach interested consumers with well-timed alerts.
A survey conducted by Harris Interactive for 1020 Placecast found that
42% of 18-to-34-year-olds and 33% of 35-to-44-year-olds are at least
somewhat interested in receiving opt-in mobile alerts from their
favorite places.
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Web Coupons a Hit for the Affluent
Asked
about tools they use to find a good deal when shopping online, 29% of
online buyers surveyed said they checked coupon Websites. The number of
all online adults who said they never made a purchase without looking
for online coupons increased from 8% in 2008 to 12% this year. More
than one-third of respondents said they occasionally visited the coupon
sites.
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Small businesses use Web to bring in customers
Grader
Jewelers, with showrooms in Groton, Norwich and Waterford, and Flavours
of Life, a Fair Trade store in New London, use their store Web sites
for very different reasons: the latter to develop an international
community around fair trade products; the former, to market unique
lines of jewelry.
But both are striving to drive customer traffic on their Web sites back to their brick-and-mortar stores.
They find that staying ahead of technology complements a deep-seated
belief in business Web sites as online manifestations of their
storefronts that are integral to the health of their businesses.
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As an Online Or "Brick & Mortar" Business Owner,
What Are Your Most Valuable Assets?
It
amazes me that many business owners when asked what their most valuable
asset is, will answer with something like; my building, my machines, my
employees etc. The real answer is my Customer Data Base and my Prospect
or mailing list, without which there is no reason to be in business.
The simple truth is that the basis of all businesses is selling; the
basis of selling is finding a need and fulfilling that need, if you
have no customers or prospects then there are no needs.
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Finding the Right Business Marketing Strategy For You
Businesses of all sizes are always looking out for the 'right' business
marketing strategy. It's obvious why; if you can increase profits more
than you increase spending, and you have no product-creation or service
costs, you make more money. Business marketing strategies seem to breed
like bunnies; there are always new ones every time you look around.
Lately, internet-based marketing strategies have started to shake the
trees of the conventional marketing gurus.
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How to Motivate Your Clients and Business Associates with Promotional Products
Sales is the driving force behind any successful business, and your
clients and associates sometimes need a little encouragement to
continue buying goods and services while still feeling appreciated.
Promotional products are a great tool that can be used to motivate them
to continue to do business with you and keep aiming for the stars.
Click here to read the rest of the article
8-4-2009
Article of Interest to Dropshippers:
"Order Fulfillment for Your Small
E-business:,Should You
Beg, Borrow, or Buy?"
"How Social Media Can Help Organic SEO
: 2 Case Studies" by Jeff Bullas
Take your "page eight" website to Google's first page!
7-28-2009
Do you want to know what ads are playing on TV and when?
There's a great service available at http://www.jwgreensheet.com
07-21-2009
What Banner Ads Can Learn From Billboards
by Kim Stearns
Published on July 21, 2009
Banner ads are tried-and-true forms of advertising that can deliver
great results while driving a return on investment. So why are
advertisers so hesitant to use them?
Maybe it's because they have been overrun with cheesy, annoying,
misleading, and downright dumb content, creating an aversion to this
otherwise effective form of advertising.
We've all seen those silly flashing ads across the top of our favorite
websites that promise a free iPod when you choose which brand of
fast-food French fries you prefer. But who actually clicks on those
things anymore? It's a shame that such an important online-advertising
avenue has been tainted for so long with such content... read full article
07-14-09
Secrets to eBay Success
Do you sell on eBay, or are you interested in profiting from this business powerhouse? Here's some tips and tricks:
- Research what you intend to sell. For pricing, check online stores,
and completed auctions on eBay. You also might want to check eBay to
see how many auctions there were that didn't go to completion; if many items went unsold, pick another item to sell.
- To avoid paying larger fees to eBay and entice buyers to bid, use a
low starting bid. Weigh this against how popular the item is; if you
don't expect much traffic, set the starting bid closer to your minimum
desired price.
- Avoid using reserves, and instead set your starting bid to your minimum price. Reserves discourage bidding.
- Set up your auctions to end on Sunday evening around 9pm EST. Historically, auctions ending near this time have done better.
- Don't offer free shipping unless many other sellers in your
category do so. It usually doesn't attract more bidders. Just set a
reasonable shipping price.
- More tips and tricks...
07-07-09
We have made available a new Content Service?
You can now download images and descriptions for "As Seen on TV" and
"Gift Basket" product lines. Security and Defense will be added soon.
This service is available to all Standard and Premium LTC/Dropship
members. Read more news on our web site.
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